How to Leverage Video Marketing for Massive Revenue Growth -- WebinarJam and Kartra CEO, Sarah Jenkins

Disclaimer: This post was created using AI which utilized an interview transcript as a source. Keirra reviewed it for accuracy.

In today's fast-paced digital landscape, it's essential for businesses, especially B2B SaaS companies, to adapt and implement innovative marketing strategies. One such strategy that has proven to be extremely effective is video marketing. In this exclusive interview, we had the pleasure of speaking with Sarah Jenkins, a seasoned entrepreneur and digital marketer, who shared her insights on the power of video marketing and how it has helped her company grow exponentially.

Creating and Repurposing Video Content

According to Sarah, one of the most significant advantages of using video marketing is the ability to repurpose content across different platforms. By creating a single video, businesses can generate a wealth of content, such as transcriptions, social media snippets, blog posts, and podcast episodes. This not only saves time and resources but also ensures that the message is consistent and reaches a wider audience.

The key to successful repurposing lies in producing shorter clips, ideally two to three minutes long, offering valuable strategies and insights. These bite-sized pieces can be used to drive traffic back to longer podcast episodes or other in-depth content, allowing potential customers to engage with your brand more deeply.

The Power of Video Marketing: Short vs. Long Content

Sarah has observed that in the realm of video marketing, both short and long-form content can be highly effective. On one hand, shorter clips can quickly capture viewers' attention, providing immediate value and encouraging them to seek out more information. On the other hand, longer podcast episodes or in-depth videos can offer a more comprehensive understanding of the subject, fostering a deeper connection with the audience.

As a result, it's essential to strike a balance between these two formats, using both to target different segments of your audience and cater to their unique preferences and needs.

The Impact of Video Marketing on Business Growth

Throughout her 15 years in the marketing industry, Sarah has found that putting video marketing first has never let her down. By consistently leveraging video content, her company has experienced substantial growth and increased revenue. This can be attributed to the ability of video marketing to reach a wider audience, provide valuable content, and foster a deeper connection with potential customers.

Reach Out to Sarah Jenkins

If you're looking to learn more about Sarah Jenkins or her companies -- WebinarJam and Kartra -- she can be reached via LinkedIn or email. As an entrepreneur passionate about video marketing, she is always eager to connect with others and share her insights.

Conclusion

Video marketing has proven to be a powerful tool for B2B SaaS companies looking to grow and thrive in today's competitive market. By creating and repurposing video content strategically, businesses can maximize their reach and engagement, ultimately driving growth and success. As Sarah Jenkins' experience shows, putting video marketing first can lead to impressive results and long-term benefits for your company.

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Transcript

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Okay, today I am sitting down with Sarah. Sarah is the CEO of Cardra and she also,

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runs and helped to found Webinar Jam. Previously she had run or founded Kajabi.

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And she has been in the position of CEO at her SaaS company for the past couple of years,

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even after 2019 when her husband passed away.

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And despite like all of those different challenges, they managed to grow the revenue

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over the following three years going from 10 million to 32 million.

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So she's here to talk about like all the highs and lows, all the lessons learned.

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And Sarah, I'm just like super excited to hear your story.

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Thank you so much. This is so fun. Yeah, if I can give any advice to somebody that helps them

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and I'm doing great.

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Yeah, absolutely.

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Do you wanna tell a little bit about your journey and like founding your various companies?

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So my late husband was the video boss, Sandy Jenkins, a video marketer.

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Everything is super important video. video makes more money than anything.

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And you'll see that that's absolutely true and even more true now with Instagram Reels, TikTok,

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and any Amazon product that is doing decently has a video.

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So you understand that that's been the forefront of our marketing from the beginning.

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And then he founded Kajabi when it first launched back in, like I think it's 2009 or 2010, you know, so long ago.

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And we haven't held shares in that company for a long, long time.

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And then when we started doing this video online stuff, it turns out that it's incredibly expensive to host video

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2013, hundreds of thousands of dollars to do online interviews like this right now,

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me and you talking would be thousands to stream back then.

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Oh, wow. I know. So we're like, shoot, we don't want to keep paying thousands and maybe other people need

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this service too. So we developed Webinar Jam.

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That was our first one. And then we added our webinar, I think a year or two later, which is recorded webinars,

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auto replays, scheduled, et cetera.

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And then trying to sell webinars, we found out that we have to email our list about Webinar Jam.

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We have to have sales pages, we have to have thank you pages, check out pages, a merchant

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account. So we started thinking about what other ways we could improve Webinar Jam.

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And so we came up with Cartra.

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Cartra solves all of the problems that if you're selling something on a webinar, you

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need all this other stuff. We've solved that as well.

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So we like to find all.

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They say feed hamburgers to a starving crowd, we very much do that with software.

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Yeah, that's a great story. Wow. And I like how Cartra was developed to solve the other issues

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that you were having in the first company, which was already really successful.

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Yeah, the first company was to solve the issues of thousands of dollars for video streaming. I was

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like, no, we cannot continue. So yeah, we're always solving our own problems. And then we're

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And we're like, if these are our problems, they're definitely other people's problems.

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Yeah. So yeah.

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I think that's how the best ideas come about, for sure. So what would be the one insight that you'd

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like to share with other B2B SaaS founders or marketers?

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Oh, man. Starting was, it was slower to start the development than I thought.

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It cost more than I initially thought we'd need to put in. You don't have to start.

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Couple of thousand here and here to develop. It actually costs a lot more than that,

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but we had that revenue for other product to start the software build.

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And then it took a lot longer after working through bugs and beta testing, it took longer than we anticipated.

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So if you can just prepare for that before you launch a software program,

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but the other benefit is it will pay off better than you expect.

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If it's not clear already, software is the next thing to go as far as marketing and products is to develop a software

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for your clients. And then that reoccurring income is very important.

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As far as things that you don't hear all the time, you need to have a, believe it or not,

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your legal docs in order.

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And not just because if you become popular, more money, more problems, you'll get sued.

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I've been sued many times and I'm like, shoot again. Usually they're all trivial

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so I can tell my lawyer to handle it and he's fantastic.

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And some of them are not as trivial. Like if we forgot to put closed caption on our videos,

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that the disabled can't see my sales video.

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So I actually got sued for that. And that actually pointed out to me

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that I'm not doing a good job meeting the needs

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of some of my potential clients.

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So that small incident helped improve my entire product for not just me, but my customers too, which is great.

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And then when my husband did get cancer, we didn't have an exit strategy for our software

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or organizational documents.

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So when he did get the terminal diagnosis, We got our lawyer on everything that we needed from our trust to our children's will to

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what shares he was going to gift the children before he passed away.

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So we had all of our ducks in a row and it saved me millions and millions and millions of dollars.

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So instead of paying the death tax and we lost half our income, we have it all in trusts

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and wills and stuff like that for the benefit of the kids.

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And then we weren't left without a CEO.

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Unfortunate as the situation was, I was able to, after dealing with some of the family things.

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Had right into running the company. And since then, we've had our biggest year ever,

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which was great, but I also, probably poured myself into business a lot and distracted,

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but now I really enjoy it.

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Yeah. Yeah. That's, that's a lot to deal with all at once. How, how did you manage that process of getting all of that,

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getting all your ducks in a row, so to speak?

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And do you have any like tips for other CEOs who might want to do some of that early planning?

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This is a really good question. There's two ways to think about it.

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There's a legal way that you need to have, it's we call it the hit by the bus scenario.

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We obviously don't look buses very much, but it's if you get hit by a bus,

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who's gonna take over your empire? Who's going to take over running the company?

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Is your, are your employees, your family? You know, are your family gonna be able to function,

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your whole business is run by your family.

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So it happens to you, your business is gonna shut down for two months

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and that won't benefit your family.

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So maybe have a backup plan as far as who's going to run the ops of everything.

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And then surprisingly, the biggest thing that I've had to deal with for me,

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was my husband was so popular, he was the video boss.

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And so when I took over when he was sick, we didn't tell anyone because we didn't want him to lose his,

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his pride and joy is what he built his video empire.

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And so unfortunately, because I didn't get on video, nobody knows who the hell I am.

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And they all assumed that, you know, Kartra sold or whatever when he passed away.

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And that's absolutely not true. We've done phenomenal since then.

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But I really think it's, I did myself a disservice by not preparing.

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The marketing part, the video part. If I had gotten my ass on video sooner, if I had prepared

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to do the podcast sooner than I am right now, if I had prepared, you know, thank you videos with

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my face on them to start, and this sounds, this sounds terrible, but to start replacing the videos

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that Andy did for the customers, because then it puts my face in so we don't miss a beat as far as

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our marketing that would have, I think, saved us a lot of people that left assuming Andy wasn't here

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anymore. Yeah, that's really interesting. I think a lot of people don't think about it from that

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angle. I think we all just get kind of like, or maybe not all, but like a lot of business owners

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get like really in the weeds of, you know, what they're doing in their day to day. They're thinking

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about like, you know, how's my company going to grow when like, you know, what's the next objective,

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but not so much thinking about, you know, what if something really bad happens or like, what if I

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can't come to work because I'm sick for like a while. But it's like super important to do that

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kind of planning. And I don't think it's talked about maybe as much as it should be. Well, I mean,

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you said the business owners are focused on, hey, what's going to grow my business, I will tell you,

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my business didn't grow last year. And the first time ever. And I was like, shoot, it's because I

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I haven't done any video.

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I haven't done the podcast I was planning. I haven't gone and done as many speaking on stages

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as I would have liked to, and I didn't prioritize it.

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So if I say, hey, what's gonna grow your business? It's gonna be video marketing.

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Whether it's through a podcast stage or meeting people in a room, going to events, et cetera,

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It's going to be your FaceTime.

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Video sells more than anything. So if you have that plan of your video,

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maybe don't think of it as what videos can you be on?

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What videos can you put people on to grow your company, whether you're here or not?

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And so for Andy, that was, if we didn't have Andy in every single video,

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we wouldn't have had to repurpose as much. I wouldn't have had to redo as much.

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If we kind of thought it through to not make the center stage of the brands necessarily my late husband and more focused

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on the software and the team and the quality of the company,

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then that I wouldn't be sitting here trying to do more videos now to overcome that objective.

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Like I've created an objective I didn't know about.

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Mm. OK, so do you have any tips on how do you identify the right people to start putting in front of the camera?

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And how do you manage that within your company on a very, very practical level?

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Are you just bringing in, like, hey, you, you, and you would be really good on video, so do this and do that?

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Or do you have some kind of management structure to handle all of these media appearances or product videos,

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that you wanna create.

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Oh man, well, we do have a marketing team. So when I say we've got any of the marketing podcasts,

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they're like, okay, well, what's your filming schedule? Is the studio ready?

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Who's gonna edit it? When can we email? Is the email copy written?

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Yeah, that's all the stuff that most business owners, when you're starting, do it all themselves.

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But you'll have that checklist, SOPs to do when you get going, if you're on your own.

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But if you have a big team, then it's harder easier to get going because you have to pre-plan it. Yeah, yeah that makes sense. Okay, well.

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So if we had to summarize this like let's say I wanted to in my company start you know using

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video more or start doing like some of this like advanced planning. What,

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Step-by-step advice would you give me in order to get started?

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Give away for I Have a pen and paper in front of me and I will take some all right.

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Basically a small whiteboard I'd start with your your do your five pillars do your your ops do your marketing to your finance to your legal

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You know do your personality like have your five period pyramids or whatever things you're gonna tackle and once the legal's done

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which is boring and expensive, it's just done, done.

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Then you don't have to worry about it. You've done your thing and you're protected

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and your kids are protected.

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So you don't have to think about it because those conversations really suck.

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If my husband's like, hey, what's going to happen when I pass away?

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And I'm like, I don't even want to talk about it. And he's like, we have to. I was like, I know.

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Like we actually have to talk about it right now. So once that's done, huge bummer,

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then you don't have to think about it anymore. Then you've made the right decisions.

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You can absolutely go to people in your company and be like, you'd be good on video.

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So they might not love it.

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So, or they might love it if they've got the ego that I hope to aspire to.

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Or you can go and get, you can get some AI. You can get somebody that will do your videos

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and don't have as much.

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Like if you do an introductory video, like, hi, I'm Sarah Jenkins, welcome to Karcher.

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Let me show you how I've made a software that's gonna benefit all areas of your business.

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I've worked through the bugs for you. I've done this myself.

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I sell my own product on here.

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If it's not good enough, let us know. And we're always working to improve it.

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Then you go into your slideshow of what you're going to give the person and the product or

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the consulting if you're selling consulting and have it typed out on the whiteboard screen,

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have a little stick figures and stuff, have fancy slides and have AI read it.

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But you never have to replace that video.

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If you just change the text, AI will change the read. And there are services you can do to get that done.

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I've used a couple and I can give you those resources. I don't have them in front of me, but yes.

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All right, that sounds that's a very interesting way of using AI. I didn't realize, I guess I

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didn't kind of realize that it was that sophisticated, but like, it's, I think it's so new that.

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Not a lot of companies are leveraging this yet. So it hasn't become like a common practice.

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It's going to we're integrating some AI into our cartridge. So when you do a sales copy page,

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or when you do a thank you page, the AI will be able to write a lot of that for you

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based on your industry and based on the things that we've put on the back end done for you.

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So that will benefit you don't have to think about anymore. Business owners always trying to

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create and do content. AI can do a lot of the content for you. Okay, wait a minute. I gotta,

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I gotta sign up. Is that a good tip? Yeah, that's a good tip. Yeah, I mean, I've seen like chat GPT

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has just become like very, very popular, probably because it's free. And because it's like a lot

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easier to use for the average person than a lot of these tools.

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I think that there is a renewed interest in AI that's probably only going to grow at this

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point and people are going to start relying on it.

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Always be ahead of the curve, man. Feed hamburgers to a starving crowd.

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I think AI is going to be the next thing. Business owners don't want to write a sales copy, so guess what?

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Archer will help do that for you, at least in the near future.

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How much more can I implement AI in my own software to help every customer I have?

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It'll help them stay with my products. It'll also help their customers stay with them.

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Hmm. Mm-hmm, mm-hmm. Yeah. That makes a lot of sense.

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I can see how it would be like a huge cost saver and a huge time saver to like.

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Think through like all the pieces of your customer journey and your buyer's journey and all the content

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that needs to be created and then start asking yourself Like how can AI make this easier?

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Like how can, I've talked to like a, I talked to a different company that where they,

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they're one of these like AI content generating apps. I had them on the podcast.

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Their company is called Inc.

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And I was talking to one of their marketing people and essentially the way that they're writing content

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nowadays, like blog content is like,

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they'll have the AI generate some headlines and then, or like the structure of the blog post,

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and then they'll take each of those like.

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Titles for each subsection of the blog and then have the AI write a little draft of it.

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Then they'll take that AI generated draft and then send that to a content writer.

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It speeds up their process and saves them some time, like a lot of time and they're able to produce a lot of content really quickly.

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It is so cool when you can edit instead of create. It says, as a business owner,

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your creative brain space is taken up. If you try to create for two hours, your brain is done.

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It's like, go away. Yeah.

00:16:07.527 --> 00:16:12.367
Yeah, and I've also, as I've been playing around just with chat GPT over the past couple of weeks,

00:16:12.367 --> 00:16:17.567
it's like made me realize like some people are like scared of it like, because they feel like,

00:16:17.567 --> 00:16:20.671
oh, this is gonna replace my job. I don't know what I'm gonna do now.

00:16:20.807 --> 00:16:25.007
But like, if you really start to think about it, if you think of it less as like, oh, this is my job.

00:16:25.007 --> 00:16:26.873
And now this AI is doing it.

00:16:27.087 --> 00:16:32.158
And you think of it more as like, this is my job. And now I can do it like 100 times faster

00:16:32.207 --> 00:16:40.407
or this is my job and now like I can make this really, really complex like piece of writing or piece of art or piece of music.

00:16:40.407 --> 00:16:45.472
Cause this, I can see this going in a whole bunch of different directions over the next couple of years.

00:16:45.769 --> 00:16:50.247
But like I can do way more of them this than was ever possible before

00:16:50.247 --> 00:16:54.474
because I have this like tool to help me create it.

00:16:55.287 --> 00:16:58.687
Trust me, if you have employees that are using AI and they think they're gonna be replaced

00:16:58.687 --> 00:17:04.440
and they need to be doing more things, there's never a lack of creative content or marketing content that they can go

00:17:04.530 --> 00:17:07.087
create. If they're, if they're not busy enough, that's on you.

00:17:07.087 --> 00:17:09.807
You didn't give them enough projects. They're unlimited.

00:17:10.887 --> 00:17:14.647
Yeah, that's the thing. Like maybe, maybe don't replace your content writers so soon.

00:17:14.647 --> 00:17:18.420
Maybe just have them like write 1000 times as many articles and like, you know,

00:17:18.747 --> 00:17:25.289
give them access to more AI tools so you can like, you can get way ahead of the curve and beat all the competition, right?

00:17:26.342 --> 00:17:28.927
That's right. First to market, speed.

00:17:32.007 --> 00:17:41.167
Going back to the steps, so as you're getting all of these different aspects of the business in place and

00:17:41.295 --> 00:17:46.927
leveraging the tools that you have and leveraging video to get in front of your market,

00:17:47.129 --> 00:17:51.828
what pitfalls might people come across if they try to implement that?

00:17:52.887 --> 00:17:56.527
Step by step.

00:17:58.760 --> 00:18:03.250
Well, I guess the legal was the most boring pitfall. If you're making sure you're legal

00:18:03.250 --> 00:18:06.844
and everything, you've got your, your, either if it's HIPAA compliance or if it's, um,

00:18:08.239 --> 00:18:12.530
your disability on your websites correct. So you're not, um, frustrating those people and

00:18:12.530 --> 00:18:16.930
you can reach all the audience. If you understand your financial budget and timeline of the

00:18:16.930 --> 00:18:21.877
development and what ops you're going to need in place, uh, the, the marketing is just, you got to,

00:18:22.610 --> 00:18:26.210
get going on that video, man. You got to start a podcast or something, start putting out video

00:18:26.210 --> 00:18:30.290
content, whether you're on it or AI is on it, because you are going to be last to market.

00:18:30.290 --> 00:18:38.530
And it won't matter what software you put out if you're drowned by other softwares because you don't have enough attention getting marketing out there.

00:18:40.755 --> 00:18:49.730
And have you come across any tips on how to make sure that video is successfully used as a promotion

00:18:49.730 --> 00:18:55.890
strategy? Well, you split test. So on your page, if you have your video above the folds

00:18:56.014 --> 00:19:00.020
and you can test video headlines and stuff like that, or you could put the video below the fold

00:19:00.272 --> 00:19:06.130
with a different sales copy up top, sign up now or whatever for the consulting or the product that you've got.

00:19:06.130 --> 00:19:07.330
Split test everything.

00:19:07.492 --> 00:19:12.011
Split test your pricing, split test your buy button color, split test your video, where you put it,

00:19:12.330 --> 00:19:16.890
where the video starts, how long it is, split test everything you will find your conversions,

00:19:17.412 --> 00:19:19.970
and your conversion metrics. This is just boring, boring math.

00:19:20.554 --> 00:19:24.690
Yeah, that makes a lot of sense.

00:19:25.802 --> 00:19:35.690
What are you using for tracking? Do you have a metrics dashboard or any tips on how to track those metrics over time, especially

00:19:35.690 --> 00:19:36.884
as it comes to video?

00:19:38.136 --> 00:19:41.690
Oh man, so there's a lot of metrics built into Cartra. We use Cartra.

00:19:41.690 --> 00:19:43.897
It's our product. We call it Drinking Our Own Champagne.

00:19:44.170 --> 00:19:49.343
And so we always use our own products. We've got a lot of that built into Cartra for you.

00:19:49.578 --> 00:19:54.619
And then if you're doing a split test with your ad company, like your Google ads, your Facebook or Instagram ads,

00:19:54.889 --> 00:19:56.338
they're gonna have that in their dashboard.

00:19:56.630 --> 00:20:01.370
And then we also use Tableau on the back, on the backend of our ops department.

00:20:01.370 --> 00:20:07.159
And they use Tableau to put more detailed analytics in there and split testing results in there.

00:20:07.290 --> 00:20:08.896
And so they can really narrow it in.

00:20:09.230 --> 00:20:13.250
But a lot of that is built into Cartra for you, especially the revenue, the split test,

00:20:13.250 --> 00:20:14.802
different products sold different places.

00:20:15.954 --> 00:20:27.864
So as you're designing this video campaign, because you said you relied heavily on this upfront to push this out and push

00:20:27.864 --> 00:20:32.491
your message out there and start being more of the face of your own company.

00:20:32.797 --> 00:20:38.744
So as you were doing that, did you have a specific strategy behind it?

00:20:39.054 --> 00:20:44.024
When you say you leverage video, does that mean you just put your face on all the product descriptions,

00:20:44.024 --> 00:20:47.664
or does that mean like a combination of that and media appearances?

00:20:47.664 --> 00:20:55.861
And as you were doing like, you know, media or outreach, did you have a goal or a number or something in mind.

00:20:57.068 --> 00:21:00.384
For like the amount of like new customers you wanted to generate,

00:21:00.858 --> 00:21:03.162
or like what kind of metrics you were expecting from that?

00:21:04.264 --> 00:21:08.504
Oh man, I think my marketing and finance guys wish I had a number.

00:21:08.504 --> 00:21:12.244
I'd like to go. Well, as you know, as business owners, you try to focus on like,

00:21:12.244 --> 00:21:13.569
hey, how can I grow and make money?

00:21:13.704 --> 00:21:16.344
And it's not like I need 12 more sales this month necessarily,

00:21:16.384 --> 00:21:20.717
or I need 12 sales to stay with me for the year. And here's how it'll work out on the math charts.

00:21:20.824 --> 00:21:23.120
No, you're like, I'm going to go make a sale. I'm going to go make me some money.

00:21:23.664 --> 00:21:32.584
Um, if you're an entrepreneur, you more focus on, on that level of earning income, but if, if, if you've been in marketing for, let's say I've been

00:21:32.584 --> 00:21:36.624
doing it for 15 years and you understand that with a video you've got,

00:21:36.624 --> 00:21:37.664
Google's going to call your video.

00:21:37.664 --> 00:21:40.624
You can transcribe it so you can have the transcription below the video.

00:21:40.624 --> 00:21:47.102
You can also put the transcription in pieces on your social media with clips from the video, you've generated a ton of content with one video.

00:21:47.615 --> 00:21:52.024
And you can put it everywhere. You do a 20-minute podcast and take apart little pieces,

00:21:52.024 --> 00:21:53.359
questions, and answers.

00:21:53.503 --> 00:21:58.544
That can run your content for a month. If you just pull it apart, pick out the headlines,

00:21:58.850 --> 00:21:59.813
and put it the right places.

00:22:00.024 --> 00:22:04.504
We called it the spaghetti monster back in the day. mind mapped.

00:22:03.666 --> 00:22:07.676
The entire world of like, okay, we're going to put a video on YouTube, and then it's going to have

00:22:07.676 --> 00:22:11.676
these tags and this transcription, and then it's going to go to all the socials at the same time,

00:22:11.676 --> 00:22:15.916
and then we're going to filter comments. And oh my word, it was so much work, but it was kind of

00:22:15.916 --> 00:22:20.236
fun to map out. And it was like the spaghetti monster of what to do with this one freaking video.

00:22:20.798 --> 00:22:27.756
And we got got down some pretty decent SOPs on it. That's awesome. Have you noticed from doing that,

00:22:27.756 --> 00:22:33.293
that some of the repurposing strategies were more successful than others? Like, you know.

00:22:34.076 --> 00:22:38.236
You said you're doing like Q&A's from it and you're also doing like transcripts and maybe like some

00:22:38.236 --> 00:22:43.916
blog posts or whatever. So were any of those more useful than the other ones? Shorter clips are

00:22:43.916 --> 00:22:53.756
better. Like if you can give someone a strategy in two or three minutes, little snippets, or

00:22:53.818 --> 00:22:58.956
weirdly, the opposite side is like a 45 minute podcast. Either I've noticed we've seen that

00:22:58.956 --> 00:23:02.156
somebody will commit to a real as they're sitting there on the couch, you know, going through their

00:23:02.156 --> 00:23:05.676
Instagram stuff and a lot of the business stuff will pop up and that's where their brain is at

00:23:05.676 --> 00:23:09.356
anyway. So it'll capture their attention or they're going to go to a podcast and they're

00:23:09.356 --> 00:23:13.196
going to commit and they're going to listen to the whole frigging thing. So I think it's kind of funny

00:23:13.196 --> 00:23:17.356
to have both of those things, but the only way you'll get them to your podcast is to do those

00:23:17.356 --> 00:23:22.976
cool business question and answers that really capture them in that moment when they're ready to hear it. Hmm.

00:23:23.642 --> 00:23:28.216
Oh, that is an interesting strategy, especially if you're thinking in terms of like taking

00:23:28.636 --> 00:23:34.193
a video, chopping it up into as many like bite sized pizzas as you can and then like

00:23:34.265 --> 00:23:40.076
using each of those pieces to drive back to like maybe your longer podcast episode, where

00:23:40.076 --> 00:23:43.321
people can really like engage with your brand and get to know you.

00:23:44.096 --> 00:23:50.276
Yep. That's I mean, so far I'm seeing good results and I've never really lost when I put video

00:23:50.276 --> 00:23:57.556
first. Okay, well that is a really, really good strategy. As we're wrapping up, I'd just like

00:23:57.556 --> 00:24:02.116
to shine a spotlight on you. Is there any project that you're working on, anything you'd like people

00:24:02.116 --> 00:24:10.756
to know or anywhere you'd like people to get in touch with you? I'm pretty available. LinkedIn is

00:24:10.756 --> 00:24:16.836
a good one. My email's a good one, sarah at jonesusdigital.co. You can always shoot me an email

00:24:16.836 --> 00:24:18.436
and I'll figure it out from there.

00:24:18.436 --> 00:24:22.796
I've got somebody that looks at them all and says, you need to answer these ones or these are personal,

00:24:22.904 --> 00:24:26.236
you know, people reaching out to you that you'd want to answer back.

00:24:27.388 --> 00:24:30.952
Cartridge, as we continue to develop it, every month we're coming out with new stuff.

00:24:31.393 --> 00:24:35.836
So if I could feature any one of my products, it's that Cartridge and Webinar Jam

00:24:35.836 --> 00:24:38.876
are constantly being improved. We're implementing the AI.

00:24:38.982 --> 00:24:41.467
It's only getting better, more quality and cheaper.

00:24:43.682 --> 00:24:49.196
Okay, perfect. All right, well thank you so much, Sarah, for sharing everything about your company.

00:24:49.506 --> 00:24:53.996
Thank you, I appreciate the time. Hope I helped.